This is the belly of the beast

This is where player needs fuel game-changing bats that defy the norms and shatter performance barriers. Here, we know breaking boundaries sometimes means breaking with convention. But Ray DeMarini never cared much for convention anyway. That’s why a D-LAB product is the ultimate fulfillment of Ray’s vision to never settle and to bring unimaginable power to the player. It’s unexpected. And sometimes the world isn’t ready. D-LAB is here for the player who is ready.

WHAT MAKES US DIFFERENT

D-LAB: ONE YEAR BY THE NUMBERS

D-LAB: ONE YEAR BY THE NUMBERS

HOW WE DO IT

A TRADITION OF TECH

1989

Ray DeMarini sets his sights on creating high performance bats for the masses and begins building bats for his friends out of his garage.

1993

DeMarini puts homeruns within reach of the masses with the world’s first double-wall bat–The Demarini Doublewall. The proprietary technology takes off, shattering sales records and setting the new standard for performance. DeMarini Doublewall Distance is banned after its unprecedented performance in a home run derby.

1996

DeMarini pushes associations over the brink with the Ultimate Distance. Banned by officials and hoarded by players, the Ultimate Distance earns repute as the greatest bat ever made.

1998

Olympian Julie Smith signs with DeMarini and releases the Julie Smith signature series fastpitch bat.

1999

DeMarini Monstro is selected as the official bat of MTV’s Rock & Jock.

2000

The Fatboy launches balls with FLI Technology – a carbon wrapped aluminum inner wall that took DeMarini Doublewall technology to the next level.

2001

DeMarini builts the world’s first two-piece bat protoype, the F1, and sets up a revolution in bat making.

2002

DeMarini takes the industry by storm with the first ever two-piece bat. Built with Half + Half Technology and advanced material matching for maximum performance, the F2 combines a carbon composite handle with a Double wall alloy barrel to control weight distribution.

2004

Half + Half technology hits baseball stadiums with the creation of the Vexxum baseball bat – “the bat that bends”.

2005

Evo AX commands the field as the first all-composite, two-piece bat. Half + Half Technology combines a flex-tuned composite handle with an evolution composite barrel for unmatched handling and the biggest sweet spot in softball.

2006

DeMarini launches the composite barrel “Phenix” bat putting the brand on the map in the fast pitch market.

2007

DeMarini introduces the first (and still the only) steel slow pitch bat. The baseball world was changed forever with the introduction fo the first VooDoo aluminum barrel Half + Half bat.

2012

D-Fusion is introduced as a brand new way to optimize vibration reduction and feel. In Slowpitch, the first Flipper and Divergence technologies launch.

2015

DeMarini creates the first adjustable bat where players can tailor end cap and knob components based on their personal preference and desired MOI.

2016

Leading the pack once again, DeMarini introduces the industry’s first online custom and personalized bat builder.

2018

D-LAB releases four innovative bats: the Fastpitch Prism and CF-XD and the Slowpitch Nautalai and Vizion. These products included sport-changing technologies such as Gapped Wall technology, continuous fiber barrels, and the Adjustable-On-Demand knob.

1989

Ray DeMarini sets his sights on creating high performance bats for the masses and begins building bats for his friends out of his garage.

1993

DeMarini puts homeruns within reach of the masses with the world’s first double-wall bat–The Demarini Doublewall. The proprietary technology takes off, shattering sales records and setting the new standard for performance. DeMarini Doublewall Distance is banned after its unprecedented performance in a home run derby.

1996

DeMarini pushes associations over the brink with the Ultimate Distance. Banned by officials and hoarded by players, the Ultimate Distance earns repute as the greatest bat ever made.

1998

Olympian Julie Smith signs with DeMarini and releases the Julie Smith signature series fastpitch bat.

1999

DeMarini Monstro is selected as the official bat of MTV’s Rock & Jock.

2000

The Fatboy launches balls with FLI Technology – a carbon wrapped aluminum inner wall that took DeMarini Doublewall technology to the next level.

2001

DeMarini builds the world’s first two-piece bat protoype, the F1, and sets up a revolution in bat making.

2002

DeMarini takes the industry by storm with the first ever two-piece bat. Built with Half + Half Technology and advanced material matching for maximum performance, the F2 combines a carbon composite handle with a Double wall alloy barrel to control weight distribution.

2004

Half + Half technology hits baseball stadiums with the creation of the Vexxum baseball bat – “the bat that bends”.

2005

Evo AX commands the field as the first all-composite, two-piece bat. Half + Half Technology combines a flex-tuned composite handle with an evolution composite barrel for unmatched handling and the biggest sweet spot in softball.

2006

DeMarini launches the composite barrel “Phenix” bat putting the brand on the map in the fast pitch market.

2007

DeMarini introduces the first (and still the only) steel slow pitch bat. The baseball world was changed forever with the introduction fo the first VooDoo aluminum barrel Half + Half bat.

2012

D-Fusion is introduced as a brand new way to optimize vibration reduction and feel. In Slowpitch, the first Flipper and Divergence technologies launch.

2015

DeMarini creates the first adjustable bat where players can tailor end cap and knob components based on their personal preference and desired MOI.

2016

Leading the pack once again, DeMarini introduces the industry’s first online custom and personalized bat builder.

2018

D-LAB releases four innovative bats: the Fastpitch Prism and CF-XD and the Slowpitch Nautalai and Vizion. These products included sport-changing technologies such as Gapped Wall technology, continuous fiber barrels, and the Adjustable-On-Demand knob.

1989
1993
1996
1998
1999
2000
2001
2002
2004
2005
2006
2007
2012
2015
2016
2018

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