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How a Custom DeMarini Bat Gets Made
Learn how DeMarini creates custom baseball bats and custom fastpitch softball bats after you order.
In 2015, DeMarini shocked the baseball and softball world by introducing custom bats to the playing field, allowing players to take full ownership of their preferred bats. Hand-crafted in DeMarini’s modern Hillsboro, Oregon facility, custom baseball bats like the Voodoo One Piece and custom fastpitch bats like the CF are built to make an instant impact on the diamond.
Once a player orders a custom DeMarini baseball bat or fastpitch softball bat, the DeMarini team on the ground in Hillsboro, Oregon, gets to work piecing it together. The bats are hand-crafted in the United States, where DeMarini bat builders paint, decorate, and assemble each custom order.
- Organizing the Components
How does a custom bat get made? Once an order is placed, DeMarini craftsmen identify and package the bat’s decals, end cap, knob, and other components together while sending the barrel to the paint line. With thousands of possible combinations available, DeMarini’s attention to detail begins here when building your individual creation.
- Painting and Decorating the Barrels
“Each bat is hand painted. It’s not done through any automation,” said DeMarini Mechanical Engineer Jon Potter. “It’s all hand sprayed, all 20-plus colors.”
Players can choose from two dozen colors when designing their custom DeMarini barrels. Once painted with the player’s color of choice, barrels are sent through an oven to bake, sealing the paint to the barrel. After barrels are baked, bat craftsmen personally decorate the barrels, applying the decals and graphics by hand.
Fresh barrels with their newly applied decals go through a second oven, permanently baking the graphics on the barrel. After graphics are applied, barrels go through a printer to add personalized text that customers choose when they create their bats. The DeMarini team copies the text and colors from the order to the printer, then prints the text on the barrel.
A day after printing text on the barrel, the bat will receive a clear surface coat, sealing the graphics to the barrel. Finished barrels are sent to the production floor area for assembly.
- Customizing Knobs and End Caps
As the barrels are painted, additional DeMarini team members customize each bat’s matching knob and end cap. This process includes matching the film layer with the player’s selected decal pattern on the knob and end cap, creating a personal touch on each end of the finished custom bat.
- Assembling the Bats
DeMarini team members match finished knobs and end caps with their barrels, sealing them to the ends of the bat. Once bats are assembled, grips are wrapped around the handle of the bat and secured with grip tape.
- Packaging the Bats
Custom baseball bats and fastpitch softball bats get royal treatment in the DeMarini facility. Each bat is neatly packaged in a black box with DeMarini Customs inscribed on the side. Within each box, customers will find their bat along with a collection of DeMarini stickers.
- Deliver the Final Product
Each DeMarini Custom box is then packaged and prepared for shipment. Pallets stacked with custom bats go out daily, sending the hand-crafted bat of your dreams directly to your front door.
Deciding which bat to design? Check out the DeMarini BBCOR, USSSA, and Fastpitch lineup guides, then visit the DeMarini Custom Bat builder and create the bat to crank up your game.
Updated September 13, 2022
